Digital & Print Design

My career began in graphic and web design, within the retail/eCommerce industry. Starting as an intern and graphic designer at Toys”R”Us, then becoming a web designer at Dressbarn, these roles allowed me to grow my passion for visual design and for storytelling through typography, imagery, and other design fundamentals.

Seasonal Campaigns

These campaigns aim at driving conversion through the power of storytelling within emails, landing pages, home pages, product pages, and other digital touch points.

A landing page design showcasing mothers and daughters to promote a Mother's Day collection and campaign

Mother’s Day

An email design for a Mother's Day promotion
Landing page designs for a 'Get the Look' shopping experience

‘Get the Look’
shopping
experience
for Spring

Home page design promoting Black Friday deals and holiday collection

Black Friday

An email design for a Black Friday promotion

Email Campaigns

A snapshot of some of my favorite graphic and typographic moments…

A collection of promotional and editorial email designs.

Editorial

Promotional

Babies“R”Us Registry Planner

A checklist and guidebook to help expecting parents build the perfect registry.

Spot-printed
pebbles on
the cover adds
some gloss

Babies“R”Us Catalog

Themed “Happy Places,” this direct mail catalog primarily focuses on creating the perfect nursery, bedroom, or playroom while also featuring Babies“R”Us’ usual array of products.

Front cover and first inside spread of a Babies"R"Us catalog

20 page
catalog with
100+ SKUs

Four book images displaying the inside pages of a Babies"R"Us catalog